Descriptive Statistics:
Inferential Statistics:
Analysis of real-world business problems using HBS case studies:
Marketing Research:
Financial Analytics:
Operations and Supply Chain Analytics:
HR Analytics:
– Group discussions on case findings and the formulation of strategic recommendations.
– Application of advanced analytical tools to derive insights from case scenarios.
These courses cover essential tools and techniques for enhancing productivity, efficiency, and proficiency in various professional domains.
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Dr. Jogendra Kumar Nayak is working as an Associate Professor of Marketing in the Department of Management Studies, Indian Institute...
Dr. Pradumn Pandey, an Assistant Professor at IIT Roorkee, specializes in network modeling, data analysis, and optimization With a PhD...
Dr. Anil K. Sharma, Professor of Finance & Accounting at the Department of Management Studies, IIT Roorkee is M. Com and M. Phil, First Class First and Gold Medalist and Ph.D...
Dr. Piyush Pandey is an Assistant Professor of Finance in Shailesh J. Mehta School of Management, IIT Bombay and Associate faculty...
Mikul Patel is a seasoned product manager with over 7 years of experience spanning startups and leading tech enterprises. Currently working at Microsoft...
Nabeel Kangoo is an accomplished professional with diverse experience in consulting and strategy. Currently he is based in Chicago...
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This programme includes live online classes conducted. To attend a live online class you will need to have a PC/ Laptop/ Mac with:
We recommend that you attend classes from a PCs/ Laptops/ Mac
Develop a deep understanding of business analytics concepts and methodologies.
Gain proficiency in data analysis techniques, including descriptive and inferential statistics.
Learn to apply machine learning models to real-world business problems and derive actionable insights.
Acquire hands-on experience with data visualization tools such as Excel, R, and Python.
Understand the application of analytics in marketing, finance, operations, supply chain, and human resources.
Build the skills necessary to formulate strategic recommendations based on data-driven insights.
Engage in practical case studies and a capstone project to apply analytical techniques in solving complex business problems.
This program is ideal for graduates, professionals, marketers, finance experts, and business owners seeking to enhance their skills in data analysis, market research, and strategic decision-making. Perfect for anyone looking to apply data-driven insights in their career or business.
Business Analytics involves analyzing data to make informed business decisions, identify trends, and optimize processes. Market Research focuses on gathering and analyzing data about consumers, competitors, and market conditions. Together, they help businesses understand market dynamics, forecast demand, and develop data-driven strategies for success.
Business Analytics and Market Research are crucial for data-driven decision-making. They help businesses understand market trends, consumer needs, and competition, enabling better forecasting, risk reduction, and strategic growth.
Prior experience in programming is advantageous but not mandatory. We provide introductory materials for those new to programming.
You will learn tools such as Excel, SPSS, R, and Power Bi for data analysis, visualization, and machine learning.
This course will equip you with in-demand skills in data analytics, helping you to transition into roles such as Business Analyst, Data Analyst, or Analytics Consultant.
Yes, you will receive certificates from Google, HubSpot, and Semrush in addition to the industry-recognized Hunarho certificate.
Yes, you may apply; however, in order to be guaranteed a job, you must submit your final year’s grades.
Recruiters give our students a minimum salary of 3LPA to 8 LPA.
The placement process starts after you finish your course, which depends on your successful completion of the tests and interviews. The placement drive begins towards the end of the program and lasts for a few weeks, running alongside additional sessions, tests, and mock interviews.
Complete the form to learn more about the curriculum, faculty, certificate, and other details.
By submitting the form, you agree to our Terms and Conditions and our Privacy Policy.
Dr. Jogendra Kumar Nayak is working as an Associate Professor in the Department of Management Studies,
Indian Institute of Technology, Roorkee, India since 2012. Beginning his academic career as Civil engineer he
obtained Ph.D. from the Indian Institute of Technology, Kharagpur, India. His area of interest is marketing
research, pricing strategies and B2B trading and has equally good interest in research in the same areas. He
is an established expert of Capital market and investment strategies. Being a stock market practitioner, his
investment strategies are largely based upon Fundamental analysis. He has already guided nine research
scholars and six more scholars are currently working under his guidance. He has completed nine short term
programs on data analysis for research and publication, completed four NPTEL courses which are continuing
as of now and has been invited as an expert for various programs conducted by other institutes on research
related themes. He has published papers in journals of Elsevier, Springer, Sage, Emerald, and Taylor and
Francis. Some of his works are in Journal of Business ethics, Journal of Retailing and Consumer Services,
Journal of Product & Brand Management, Journal of Business & Industrial Marketing, Journal of Consumer
Marketing, Journal of Cleaner Production, etc. He is also a reviewer of several international journals of
repute.
Mikul Patel is a seasoned product manager with over 7 years of experience spanning startups and leading tech enterprises. Currently working at Microsoft, he specializes in enterprise commerce by building modern commerce platforms that streamline contracting and notifications. His efforts have reduced contract creation time from 3 hours to 2 minutes and contributed to deals worth $40 billion annually. A former founder of Moodcafe, a mental health startup that served over 20,000 users and saved 9 lives, Mikul brings expertise in customer experience, SaaS product development, and platform management. His passion lies in creating impactful products, fostering innovation, and enhancing user experiences.
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Dr. Pradumn Pandey, an Assistant Professor at IIT Roorkee, specializes in network modeling, data analysis, and optimization. With a PhD in Complex Networks Modeling and Diffusion Dynamics from IIT Jodhpur and prior experience as a DST INSPIRE Faculty, Dr. Pandey’s research interests include intelligent optimization, network representation learning, system modeling, community detection, and diffusion dynamics. His expertise lies in applying analytical techniques to understand complex networks and processes. In this program, Dr. Pandey will guide participants in leveraging business analytics, data analysis, and system modeling for strategic decision-making and real-world problem-solving.
Complete the form to learn more about the curriculum, faculty, certificate, and other details.
By submitting the form, you agree to our Terms and Conditions and our Privacy Policy.
Complete the form to learn more about the curriculum, faculty, certificate, and other details.
By submitting the form, you agree to our Terms and Conditions and our Privacy Policy.
Complete the form to learn more about the curriculum, faculty, certificate, and other details.
By submitting the form, you agree to our Terms and Conditions and our Privacy Policy.
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