Fundamentals of
Digital Marketing
Hunarho's Fundamentals of Digital Marketing course offers a comprehensive understanding of inbound vs digital marketing, SEO, B2B vs B2C, AIDA Model, types of digital marketing and many more. Explore essential tools and techniques to build brands, engage audiences, and drive business growth in today's dynamic digital landscape. Join us to master fundamentals of digital marketing.
Total Duration :
2 hours
Curated by Maxine Guerra & Joe Smith
Curated by
Sadashiv Pal & Dhruv Tripathi
Mahindra Finance, Sogolytics
Free Certification
Enhance your concept understanding with certification
Self-Paced Learning
Learn at your own pace
Life Time Access
A learning investment forever
Hunar's Pathway To Success !
Course Highlights
Learn in-demand Skills from Industry Expert
Student Support
Mentorship
Mentorship for students
Solve Quizzes & Assignment
Exclusive Job Portal
Develop a Deep Understanding of Key Concepts
Live Masterclass
Packages at ₹35k/month
Get the best offers
Best-in-class content for the students from Hunarho!
The learning path to the course
Module 1
Digital Marketing Fundamentals
Introduction to Digital Marketing
Inbound Marketing Vs Digital Marketing
Why digital marketing is important?
B2B versus B2C Digital Marketing
AIDA Model
Types of Digital Marketing
Benefits of Digital Marketing
Module 2
Social Media Marketing
Introduction and Fundamentals of Social Media Marketing
Youtube Marketing
Twitter Marketing
Facebook Ads
Remarketing
Module 3
Mastering SEO
On Page SEO
Local SEO
Off Page SEO
Content marketing in SEO
Module 4
Google Ads
Introduction to Google Ads
Paid Search vs Organic Search
Understanding Keywords Planner
Instructions to Display your ad
Hands-on Practice
Module 5
Google Analytics
Introduction to Google Analytics
Features of Google Analytics
Metrics & Dimensions
Benefits & Limitations of Google Analytics
Google Analytics - 4
Tools & Platform you will Experience & Learn
Digital Marketing Career Path
Companies seeking applicants for Digital Marketing Manager
Industry Recognized Certificate
Share your certificate and gain visibility
- Demonstrate your skills & capabilities
- Acquire a competitive advantage
- Grab the attention of recruiters
- Take a leap towards your first job
The Power of Digital Marketing
Digital marketing has revolutionized the way businesses connect with their audience and drive growth. Its power lies in its unparalleled ability to reach a vast and diverse audience at a fraction of the cost of traditional marketing methods. Through channels like social media, email, search engines, and content marketing, digital marketing enables businesses to target specific demographics with precision.
One of its key strengths is its measurability. With tools like analytics and conversion tracking, businesses can monitor the performance of their campaigns in real-time, allowing for swift adjustments to optimize results. This data-driven approach ensures that marketing efforts are more efficient and effective.
In today’s digital age, the power of digital marketing is undeniable. It empowers businesses to expand their reach, increase brand awareness, drive sales, and ultimately, thrive in a competitive landscape. Embracing digital marketing is not just an option; it’s a necessity for businesses looking to succeed in the modern world.